CUPERTINO, Calif., March 23, 2026 - Alcatraz, the leader in facial biometric authentication for physical access, today announced its participation in ISC West, taking place March 25-27 in Las Vegas. Attendees can experience Rock X at Booth #30087 with live door and turnstile demonstrations, showcasing how users can move naturally and securely through entry points without presenting credentials.
At ISC West, Alcatraz will bring Rock X to life through live demonstrations of effortless, privacy-first access. Attendees will see firsthand how Rock X authenticates people the way they actually move through the world, detects tailgating in real-time and showcases easy enrollment options and privacy consent, strengthening security without disrupting the flow of people or operations.
“The way organizations think about physical access is changing, and Rock X is leading that shift," said Tina D'Agostin, CEO of Alcatraz. "Security and experience are no longer a tradeoff. Rock X protects the spaces that matter most while ensuring every entry point reflects the standard that today's organizations and their people deserve."
Designed for data centers, Fortune 100 campuses, financial institutions, R&D facilities, universities, stadiums and critical infrastructure, Rock X transforms how people experience security in high-performance environments. It replaces outdated access methods such as badges and fingerprints with an effortless, privacy-focused authentication experience for today's dynamic physical security landscape. The world’s largest airports, energy companies and top AI data centers have all adopted Alcatraz technology.
Attendees are invited to Alcatraz's booth to experience Rock X firsthand and step into 'life in the rockstar lane.' At the booth, Alcatraz will have a signature orange carpet experience where attendees can walk through like a VIP, strike a pose and share it on socials with #RockstarLane and tag Alcatraz.
Rock X will also be featured at partner locations throughout ISC West, including Boon Edam (Booth #23075), Gunnebo (Booth #11099), Smarter Security (Booth #21109), Automatic Systems (Booth #29069), Genea (Booth #23029), E-ssentry (Booth #6062) and with RightCrowd at The ISC West Experience Center.
ISC West attendees can book a meeting in advance or stop by booth #30087 to see Rock X in action.
About Alcatraz
Alcatraz transforms how people move through their secure spaces. Our AI-powered facial authentication technology makes access effortless, intelligent and personalized without compromising on security or privacy. Purpose-built for today’s enterprise, Alcatraz empowers employees to travel freely and safely through the workplace, while protecting high-security environments with enterprise-grade precision. As the pioneer of Facial Authentication-as-a-Service (FAaaS), our plug-and-play biometric solution safeguards the most sensitive environments in the world, including data centers powering the AI revolution, Fortune 100 campuses, financial institutions, R&D facilities, universities, stadiums and more. Headquartered in Cupertino, the company helps protect over five million employees (and counting) worldwide.
