Brand guidelines
The Alcatraz logo
Our logo pairs the logomark with the logotype. The logomark can stand alone once brand recognition is established; the full lockup is preferred in most contexts.
Logo color
Use the primary lockup wherever possible, and the inverted lockup on dark surfaces. The single-color mono version is for quieter placements.
Minimum size and clear space
Minimum size
Never below 120px / 32mm wide across the logotype.
Clear space
Keep clear space equal to the logomark height on every side.
Colors
High-contrast black on white, with Alcatraz Orange reserved as the single brand accent.
Alcatraz Orange
#FF4500 · RGB 255 69 0
Ink
#000 · RGB 25 24 23
Bone
#fff · RGB 243 240 234
Sand
#F5F5F5
Hairline
#E5E5E5
Typography
Helvetica Now Text is the single brand typeface. Set headings in Medium (500) and body in Regular; reserve Bold for rare emphasis.
Aa
Helvetica Now Text
The quick brown fox jumps over the lazy dog. 0123456789
Legal
The Alcatraz brand assets, including but not limited to the Alcatraz name, logos, logotypes, brand marks, designs, typography, color palette, and other branding materials, are the property of Alcatraz AI. All rights reserved.
Use of these materials is permitted only in accordance with the guidance on this page. Logos, trademarks, and other brand assets may not be used except as expressly authorized by Alcatraz.
By downloading, using, or referencing any of these brand resources, you agree to comply with these guidelines, any separate license terms set by Alcatraz, and the laws governing trademarks and copyright. These guidelines may be updated from time to time.