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Our vision
Revolutionizing the access control experience by autonomously leveraging the unique power of the human face and AI
The Alcatraz logo
Our lockup is the structured relationship between the logomark and logotype. The use of the logomark with the logotype
help provide context and establish brand recognition
Color
The logo should always appear in our primary colors whenever possible.
Primary
Shades of orange add depth to our logo, enhancing its three-dimensional nature. This variation is best suited for larger applications.
Mono
The black and white version is used when a more subtle brand presence is needed, allowing the surrounding context to take center stage.
Minimum size and clear space
Minimum size
The minimum size of the Alcatraz logo is defined by the height of the symbol and should never be used below 12px/5mm.
Clear space
The clear space of the Alcatraz logo is defined by doubling the height of the logomark, which is applied equally around the edges of the logo.
Colors
Our brand is built around a bold, confident contrast of Energetic Orange and Clear White — a combination that embodies action, optimism, and clarity. Together, these two hues form a powerful visual signature: loud when needed, quiet when it matters.
Alcatraz Orange
# FF4500
R:255 G:69 B:0
C:0 M:85 Y:100 K:0
Pantone 172 C
White
# FFFFFF
R:255 G:255 B:255
C:0 M:85 Y:100 K:0
Pantone White
Black
# 000000
R:0 G:0 B:0
C:0 M:0 Y:0 K:100
Pantone Black C
Media assets
Our lockup is the structured relationship between the logomark and logotype. The use of the logomark with the logotype
help provide context and establish brand recognition
Legal
The Alcatraz brand assets (including, but not limited to, the “Alcatraz” name, logos, logotypes, brand marks, designs, typography, color palette, and other branding materials) are the exclusive property of Alcatraz, Inc. All rights reserved.
Use of these materials is permitted only in accordance with the guidelines set forth on this page. Any logos, trademarks, or other brand assets may not be used except as expressly authorized by Alcatraz. Unauthorized or improper use of materials may infringe on Alcatraz’s intellectual property rights, including trademarks and copyrights.
By downloading, using, or referencing any of these brand resources, you agree to comply with:
1. All provisions in these Brand Guidelines,
2. Any separate license agreements or usage terms imposed by Alcatraz,
3. Relevant laws and regulations governing trademarks, copyright, and related rights.
All goodwill generated through use of Alcatraz-brand assets inures solely to the benefit of Alcatraz, Inc.
These guidelines may be updated from time to time. It is your responsibility to ensure that you are referencing the most current version. Continued use of branding materials following updates constitutes acceptance of the revised terms.