Project Overview

The project aimed to identify key areas for improvement in the website's design and functionality. Through user testing and analytics, we pinpointed several issues affecting user engagement.

Key Findings

• Navigation Issues: Users found it difficult to locate products.
• Page Load Speed: Slow loading times led to increased bounce rates.
• Mobile Responsiveness: The site was not optimized for mobile devices.

Implemented Solutions

We redesigned the navigation structure, optimized images, and implemented a mobile-first design approach. These changes resulted in a significant increase in user engagement and sales.