Logotype, Brand Colors & Typography
The logo is a valuable element of our visual identity. The following samples are intended to demonstrate how to use the logo across a variety of situations to ensure it is always presented in the best light.
Our color palette is made up of a range of dark neutral colors that can be used in various combinations to create rich and refined compositions.
Typography is a central design element in the Alcatraz brand identity system. Typographic hierarchy is crucial to our written identity.
To download our full brand set (logo, short brand document, and fonts) click the download button below.
Horizontal versions
Minimum Sizes
Print
0.85in. wide
Digital
120px. wide
Print
0.7in. wide
Digital
85px. wide
Vertical versions
Minimum Sizes
Print
0.85in. wide
Digital
120px. wide
Minimum Sizes
Print
0.7in. wide
Digital
85px. wide
Incorrect Logo Usage
Brand Colors
Our neutral palette is supported by an accent color, Warm Red, that brings attention and energy to our brand.
Color Palette
Charcoal
RGB: 53 53 52
HEX: #353534
CMYK: 69 62 63 57
Black
RGB: 18 18 18
HEX: #121212
CMYK: 0 0 0 100
Warm Red
RGB: 255 71 13
HEX: #FF470D
CMYK: 0 86 100 0
Dust
RGB: 242 242 241
HEX: #F2F2F1
CMYK: 4 2 3 0
Primary →
Secondary →
Mid Grey 1
RGB: 96 95 94
HEX: #605F5E
CMYK: 61 53 53 25
Mid Grey 2
RGB: 135 134 132
HEX: #878684
CMYK: 49 41 43 6
Mid Grey 3
RGB: 197 196 194
HEX: #C5C4C2
CMYK: 23 18 20 0
White
RGB: 255 255 255
HEX: #FFFFFF
CMYK: 0 0 0 0
Color Variations
Dust on Charcoal
Dust on Black
Black on Dust
Dust on Warm Red
Charcoal on Dust
Mid Grey 2 on Charcoal
Mid Grey 2 on Black
Typography
Inter is our font for external use. Use the provided link to download.
Inter Light is the primary weight and should be used in most instances, like headlines and body copy, across both digital and print applications.
Medium should only be used to help information hierarchy and small digital typography moments like a button. Regular should only be used for very small copy moments to help legibility.
To download all font variations, click the download button below.
