Alcatraz AI Media Kit
The way we look, sound, and behave is a reflection of who we are. The Alcatraz brand identity is more than a logo—it’s a design system that aims to balance technology and human experience.
To download all versions of the Alcatraz AI logo and the brand identity book click the download button.
Horizontal versions
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Minimum Sizes
Print

0.85in. wide
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Digital

125px. wide
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Print

0.75in. wide
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Digital

90px. wide
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Vertical versions
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Minimum Sizes
Print
0.85in. wide
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Digital


125px. wide
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Minimum Sizes
Print

0.75in. wide
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Digital

90px. wide
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Incorrect Logo Usage
Brand Colors
Our neutral palette is supported by an accent color, Warm Red, that brings attention and energy to our brand.
Color Palette
Charcoal
RGB: 53 53 52

HEX: #353534 

CMYK: 69 62 63 57
Black
RGB: 18 18 18
HEX: #121212 


CMYK: 0 0 0 100
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Warm Red
RGB: 255 71 13 

HEX: #FF470D 

CMYK: 0 86 100 0
Dust
RGB: 242 242 241 

HEX: #F2F2F1 

CMYK: 4 2 3 0
Primary →
Secondary →
Mid Grey 1
RGB: 96 95 94 

HEX: #605F5E
CMYK: 61 53 53 25
Mid Grey 2
RGB: 135 134 132 

HEX: #878684

CMYK: 49 41 43 6
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Mid Grey 3
RGB: 197 196 194

HEX: #C5C4C2 

CMYK: 23 18 20 0
White
RGB: 255 255 255
HEX: #FFFFFF 


CMYK: 0 0 0 0
Color Variations
Dust on Charcoal
Dust on Black
Black on Dust
Dust on Warm Red
Charcoal on Dust
Mid Grey 2 on Charcoal
Mid Grey 2 on Black
Typography
Inter is our font for external use. Use the provided link to download.
Inter Light is the primary weight and should be used in most instances, like headlines and body copy, across both digital and print applications.
Medium should only be used to help information hierarchy and small digital typography moments like a button. Regular should only be used for very small copy moments to help legibility.
To download all font variations, click the download button below.
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